One of the most difficult aspects of protecting your trademark in today’s world is protecting it on an international level. Unfortunately, there is no tool that allows business owners to register a trademark “globally”. Otherwise, trademark owners must register its trademark in each and every individual country where it seeks trademark protection. Starting October 1, 2017, the European Union trade mark regulation changes. The European Union Intellectual Property Office; among other things, has made a number of procedural changes, thus it is vital you speak to a Glendale trademark attorney in order to help protect your business. Here are three reasons why you should register your trademark internationally.
1. Prevent International Businesses from Using Your Brand’s Popularity
Once you begin selling your products in international markets, your business name and brand may become more attractive as your popularity grows. Registering your trademark in countries which your products are available can prevent other businesses from attempting to confuse consumers by using your businesses identical or similar name or profit from your business’s popularity.
2. As Populatirty of Your Brand Increases, the Likelihood of International Counterfeiters Increases
Foreign trademark filing is a big business decision, thus businesses should consider many factors when doing so. U.S. trademark law provides protection against businesses importing counterfeit goods. However, you may also register your trademark in a country where you believe counterfeit goods are originating from. This will not only help prevent counterfeit goods being exported to other countries.
3. Prevents Other Businesses from Registering Your Businesses Brand Name, Logo, or Tagline
If your business fails to register their trademark internationally, you bare the risk of allowing another party to “take” your trademark first in the foreign country. This can obviously create a lot of problems. For instance, this can disrupt the distribution of your products in or from the country.
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