State Farm continues to dramatically revise its underwriting policies in the face of rising insurance costs and increased risk of natural catastrophes. The company has filed for a 39% rate increase for its 2024 Personal Liability Umbrella program, which provides additional liability coverage beyond what is included in basic policies. If approved by the regulator, this increase will take effect on August 1, 2025.
Additionally, State Farm has introduced strict new criteria to determine who is considered too risky to insure. Policies may now be non-renewed, even if the customer was previously insured. These changes will affect all current customers when they renew their policies in 2025–2026.
As previously reported in the San Francisco Chronicle, State Farm is turning away new customers and not renewing old policies en masse. This is due to a severe crisis in the state’s homeowners insurance system, namely:
These factors are forcing insurers to either raise rates or reduce coverage. Janet Ruiz of the Insurance Information Institute explained that clarifying underwriting criteria is a standard way for insurers to reduce risk. However, State Farm’s list of “unacceptable” activities caused a major uproar.
The Personal Liability Umbrella program provides coverage of up to $1 million for various claims and lawsuits, including:
For most customers, the maximum liability limit is typically capped at $10 million unless they previously had a higher limit. As of May 2023, the company stopped accepting new applications for this program, so the new terms only apply to renewals.
Customers who engage in the above activities may be denied policy renewal, and this is especially important for:
Additionally, the 39% rate increase will be added to the existing 29% increase that took effect in March. Thus, the total insurance cost will increase by nearly 80% over two years.
Some of the new underwriting criteria may be considered discriminatory or overly generalized. This is particularly true concerning public figures or owners of specific properties. For instance, refusing to renew a policy based on negative media coverage could be challenged as a breach of good faith and equality principles. If a client believes that the basis for denial of coverage was biased or unclear, they may file a complaint with the California Department of Insurance (CDI). In some cases, it is also possible to take legal action against the insurer for breach of contract or insurance bad faith.
Additionally, policyholders may request a written explanation from insurers regarding the reasons for the denial and use that explanation as the basis for a legal evaluation. KAASS LAW lawyers can help draft the request, analyze the reasons for refusal, and initiate legal proceedings if necessary.
With underwriting standards tightening and the cost of policies rising in California, policyholders should take the following steps:
With tightening underwriting and rising rates in California, there is an increased risk of policy renewals and payouts being denied. KAASS LAW provides skilled assistance in the following situations:
California’s insurance market continues to shift toward higher rates and reduced coverage for high-risk categories. State Farm policies emphasize the importance of customers being legally aware of their rights and responsibilities. Contact us if you believe the insurance company unfairly refused to renew your policy or violated your rights. Call 844-522-7752 for a free consultation.
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